So I think that's why it's coming now, but also if you look at VSTs, I think they were built in the '90s, and that hasn't really changed much since then, and it's built for desktop apps and not for the web. The DOS required quite a lot of CPU, and before, web app could only use one core in your CPU, but now with web assembly threads, you can use up to six cores, so you can do much more, add a lot of more effects and use much more channels and stuff like that. So we were one of the first companies to try out web assembly threads, which is how can you use more of your CPU in the web app? And I think that's also what's been holding this space back a bit. Google have teams working with how do you build really good and performant web apps. So we've rebuilt the entire studio, a lot with help from Google actually. I remember the old school games that you'd play on the website that were Flash-generated. And back then, it was actually DAW built in Flash, which it's not used anymore. So I started with the company without any team, so I built a team from scratch.
They didn't come up with the Splice subscription model and the people funding the company finally sort of, okay, either you come up with a new business plan or a way to make this profitable, or we'll have to find another way.Īnd as you said, I was a DJ in my teens, and then I've played in a bunch of rock bands, and then I've built a few companies, and then a friend of mine who knows the people financing this said, "Hey, wouldn't this fit you?" And I was like, "Yeah." I have music, but then also building companies, which is what I love to do. I think a lot of the sounds was in GarageBand when that came out, and also I think some of the samples have been on some Beyonce song and stuff, but it didn't really figure out the business model. It was founded in 1999, but back then, they were recording samples and selling sample packs, and they were doing it quite well. So maybe we can start off just by hearing a little bit about your story and just how you got started with Soundation, and where it was born out of? It's what we're focusing on every day here at Soundation.Ĭool. So Adam, this is kind of a long-winded intro, but thanks so much for taking the time to be here today. These online cloud collaborative tools have been changing the scope of what we can create together, and it just seems like we're behind the curve when it comes to DAWs, or at least we were until we have some smart people like Adam who are helping to create collaborative tools to be able to, on the internet, take advantage of the ability to collaborate in real-time. And we were just talking about this a little bit backstage, but just how there's Google Docs for collaborative file generation. And Soundation is on a mission to facilitate musical creativity around the world.
MUSIC SOUNDATION SOFTWARE
He's been a member of several bands, as well as founding and running several successful software companies over the years. In addition to helping create that software and being the CEO, he also is a DJ. So Adam is a product focused entrepreneur and CEO of Soundation, which is an online tool for making, recording, editing music, beats and audio from your browser. So I'm excited to be here today with Adam Hasslert. We're creating a revolution in today's music industry, and this is your invitation to join me. If you have high quality music, but you just don't know the best way to promote yourself so that you can reach the right people and generate a sustainable income with your music, we're going to show you the best strategies that we're using right now to reach millions of new listeners every month without spending 10 hours a day on social media. It's easy to get lost in today's music industry with constantly changing technology and where anyone with a computer can release their own music, but I'm going to share with you why this is the best time to be an independent musician, and it's only getting better. Can you make this beat a bit more punchy, or could we elaborate on chords, what could be a really good chord progression for this verse or something like that? I do think there's opportunities within AI to help you learn, and be like a producer that you're working with.
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